In working with and talking to hundreds of small businesses over the last few years, we’ve heard about and seen many, many different ways that owners and their sales & marketing staff waste time and money on marketing.This post started out as the 7 deadly sins of marketing, but after looking at all the feedback and experiences, there really are 10 critical errors we see repeatedly.What follows are the 10 ways into marketing purgatory and then the 7 steps you can take to get back out. Of course, if you want help walking those 7 steps, that’s what we are here for (just sign up for the marketing & brand audit on our website)1) Buying an email list to send unsolicited, unwanted email without permission.2) Not having a system to track and nurture leads and opportunities over time.3) Thinking social media is just a fad.4) Not having a specific and organized sales process that converts prospects to customers.5) Not having a website (or having one that you don’t control the content on). Almost as bad is having a website that says nothing about why you are special, unique and why customers should choose you. Closely related to this is the idea of Digital Sharecropping…for example, depending on a Facebook page for all your contact with customers without having an in-house mailing list.6) Failing to define your ideal customer.7) Thinking that you can differentiate on service, price, education or length of time in business.8) Not knowing or caring what your competitors charge and why they charge it, or what they are saying about themselves or you.9) Letting your marketing choose you (listening to the siren song of the ad sales guy), rather than having a plan and working the plan.10) Thinking that referrals just happen. (They don’t.)So if you have taken one (or more) of those routes to marketing (and sales) purgatory, here are the 7 steps you must take to make your marketing and sales a predictable process.1) Strategy before tactics – Get your message, your value and your ideal customer clearly defined.2) Fill your marketing hourglass – make sure you have a way to move customers through the process of getting to know, like and trust you so that they can try, buy, repeat purchase and refer you.3) Publish educational content – it’s about being found, and educating is the best way to get found.4) Create a total web presence – your website, social media, review sits and yes, a blog.5) Use a lead generation trio – you have to do more than just wait for people to find you.6) Make selling a system too – as mentioned above, you have to make the conversion of prospects to customers an organized, methodical approach.7) Live by the calendar – if you don’t schedule all these things, nothing will happen. Marketing is always important, but rarely is it urgent.So, make a conscious decision to move your business out of purgatory and into growth. It’s not the economy – businesses are growing (we see it in our clients). It’s that the nature of business has changed, and now you must change too.

Many researchers have proven the fact that functioning of brain cells of infants is twice active as adult’s brain. Neurons are the brain cells that connect together and power of neuron have the potential of a PC. Connectivity of neurons decides the smartness or intelligence of individuals. In human, brain development and the learning ability of an individual is 50% in the first four years of age. The nerves of individuals are reduced as they grow up and this is why the 1000 trillion nerves present in an 8 months baby are reduced to 500 trillion as it grows up. A child that has given more opportunities to explore will be much smart.

A majority of children, more than 90% of them use their left brain, but the imperative fact to remember is the right brain must also be utilized. Education system present in almost all the schools is designed to develop or use the left brain. Right brain is never the less significant because it is responsible for creativity, arts, feeling, imagination, visualizing, daydreaming, rhythm, holistic thinking and many others. Hence it is equally important to develop both side of brain. It is also most important to take steps to keep both the brain much active, by keeping them to perform analytically on an equal basis. It is the responsibility of parents to give activities to their children that ensures the involvement of both brain. If both brain used by children it is probable to enhance their learning power and they can also increase their brain power. If brain development programs are offered to children they can make most of the program and develop their skills to give work to both side of brain and remains high in intelligence level. Development of brain in human beings is based on the degree of how much it is used. If it is left unused there are more probabilities for individuals to lose as brain works on the basis of use it or lose it.

To ensure the progressive brain development in children, it is the role of parents to introduce their children with a reputable brain development program. Most of the experts suggest step by step educational program to the children which is systemic and efficient. Nowadays it is very simple to find out a lot of schools which not only gives importance to academic program, but they also boost the creativity of children through their extracurricular activities. It is probable to search internet and get hold of relevant schools that present with a variety of activities to stimulate the brain and encourage the development of children. A total development program to stimulate mental activity of children is also found out in the online sites and parents can try out these activities with their children while they are at home. Getting education from a school that implements total development program is much beneficial. Search for such schools and secure admission to enhance the future of the children and boosts in brain development.